Chav Clothes

Brands

The Burberry brand is reckoned to be the number one brand but others do come in and out of fashion. A few years ago Polo and Tommy Hilfiger were worn all over the place but recently they have lost their popularity with most Chavs.
At the moment the following brands are very popular (but remember that this list is not a definitive one as the scene is ever-changing!)…
In no particular order:
Hackett
Nickelson
Reebok
Nike
Tiffany
Louis Vuitton
Burberry
Von Dutch
Stone Island
Henry Lloyd
Aquascutum
Rockport

Although many Chavs bring back counterfeit clothes from the Costa, it is important in a Chav’s existence to aspire to the genuine article. With a Burberry cap costing more than a week’s job-seeking allowance, Chavs will pull out all the stops to get their gear.

Some of the gear in question is now so identified with Scallies in certain towns that shopping centres have banned the wearing of baseball caps altogether. One pub chain has even gone as far as to ban from their pubs anyone wearing some of the most prestigious brands in the country including Burberry and Aquascutum. This will come as a shock to the Prime Minister as he was spotted on holiday wearing a Burberry polo shirt. Even Victoria Beckham would be shown the door!.

Sports Gear

(Although Chavs don’t go near sports centres)
Again….brand, brand, and nothing but the brand!

White Nike trainers, tops and tracksuit bottoms with (preferably prominent) Burberry, Hackett, Nickelson, Reebok, etc. Logos compulsory. Don’t forget – brands represent that all-important status. And sports gear is …well….cool.

Hats
A baseball cap – preferably in Burberry check – is a must-have accessory, put on at a very weird angle. Or a woolly Benny is good.
Trousers
Trackie bottoms tucked into football boots are much loved. Other favourites are Kappa button-ups, stonewashed jeans, special gold shells.

Footwear
“Prison white” Nike trainers are great for that permanently “brand new” look. Red Adidas, or desert boots are good. White socks go without saying.

For the boys
England Shirts – to be worn at least three times a week; open jackets (lest said England shirts’ logos be obscured); polo shirts; sweatshirts; socks pulled up over trackie bottoms; Collar turned up.

For the girls
Favourites are wide belts (aka mini skirts); cropped tops (to reveal not-overly-

toned stomach-; scrunchies; stilettos (an acceptable alternative to trainers); Shoefayre, Bwise, Woolies, Poundstretcher, Mark One items.